Jamar Christmas Collection 2026 | Furniture Photography & Creative Production

The Project

Jamar approached us through its marketing department in Panama to produce photography for its upcoming Christmas furniture catalog. Following coordination with the local team and the company's Colombian department, we established the production requirements and visual guidelines.

Traditionally, this type of catalog production takes place in Colombia. However, with one of Jamar's major suppliers of decorative accessories based in Panama, the production was organized locally.

The assignment involved three different styled environments, each designed to showcase furniture, decorative accessories and seasonal arrangements for the printed Christmas collection.

Unlike our regular architectural and interior photography assignments, this production also required creating alternative visual environments through digital compositing. The photographs would serve as the foundation for the final catalog images, with additional Christmas atmosphere and environmental elements incorporated during post-production.

Production Workflow

Our lighting approach remained consistent with our interior photography workflow. We built controlled lighting environments that gave each composition depth, direction and dimensionality.

An important part of the production was real-time client approval. We installed a dedicated 14-inch external monitor at a separate workstation for the marketing representative. Connected directly to the camera, it allowed her to review each composition, approve the selected frame and move forward to the next setup.

Once a composition was approved and marked, there was no need to continue shooting unnecessary variations. This made the production considerably more efficient.

Panoramic Photography & Lens Technique

The main photograph of each of the three environments was created using the Canon TS-E 24mm tilt-shift lens. The sets were exceptionally wide, with multiple furniture pieces and decorative elements that needed to be visible from one side to the other.

The available shooting distance was limited, and moving farther back was simply not an option. Rather than compromising the composition or excluding important elements, we photographed each main scene using three separate frames, carefully combining them into a single panoramic image during post-production.

This technique allowed us to capture the complete furniture arrangement while maintaining the perspective control provided by the tilt-shift lens.

The resulting panoramas were slightly cropped at the top and bottom to achieve an approximately 16:9 aspect ratio, creating a wider presentation that better communicates the scale and continuity of each environment.

This approach was particularly important for the third set, where the full dining arrangement, including the chair at the far end, needed to remain visible in the final image.

Set 01 — Christmas Living Environment

The first environment introduces the visual direction of the Christmas collection. The composition was photographed with attention to furniture placement, decorative elements and the relationship between the different pieces within the setting.

Its main panoramic photograph is presented at the beginning of this case study. The additional photographs below document individual details and product arrangements.

Set 01 — Detail Gallery

Set 02 — Furniture & Styling

The second set introduced another furniture arrangement and a different visual composition within the Christmas collection.

Its main photograph was also constructed as a three-frame panorama using the Canon TS-E 24mm tilt-shift lens. The wide composition required combining individual frames to include the entire furniture arrangement without sacrificing important details at either end of the scene.

Lens selection and framing played a particularly important role throughout this set. While the 24mm tilt-shift remains one of our primary tools for architectural and interior photography, the Canon RF 28–70mm f/2 became particularly useful for this production. Its focal range allowed us to work with more selective compositions and isolate individual furniture and decorative details.

Set 02 — Detail Gallery

Set 03 — Final Christmas Environment

The third environment completed the collection with a separate furniture and decorative arrangement. As with the previous sets, the main composition was created using three individual photographs captured with the Canon TS-E 24mm tilt-shift lens and combined into a single panorama.

The wide format was particularly important here. The composition included a large dining arrangement, with the entire table and the chair at the far end needing to remain visible in the final image.

Maintaining visual consistency across three different environments was an important part of the assignment. Lighting direction, exposure and composition were controlled throughout the production so that the final images could work together as part of a unified commercial catalog.

Set 03 — Detail Gallery

Equipment & Lighting

The equipment configuration was adapted to the requirements of commercial furniture photography, where small changes in framing, lighting and product presentation can significantly affect the final image.

Manual Post-Production & Digital Compositing

One of the most demanding parts of this assignment took place after the photography session.

The original photographs were created as carefully controlled foundations for the final catalog images. Jamar required additional digital compositions that transformed the photographed environments into different Christmas-inspired settings.

This involved a detailed post-production process, combining the original photography with additional visual elements and adjustments to create the requested final environments.

All image editing was performed manually, frame by frame. We do not rely on automated HDR processing or one-click image treatments. Each photograph receives individual attention to preserve control over lighting, tonal balance, colors and details.

The final edited images were submitted to the Colombian marketing department for review. The response was very positive, and practically all the submitted compositions were approved on the first review. Only a minor lighting adjustment to one of the Christmas trees was requested.

The Result

Three individually produced furniture environments, photographed and developed into a coordinated visual collection for Jamar's Christmas 2026 printed catalog.

The project combined commercial furniture photography, controlled studio-style lighting, panoramic image stitching, real-time client supervision and detailed manual digital compositing.

It was a different type of production from our usual architectural and hospitality assignments, allowing us to apply our lighting and photographic experience to a more product-focused commercial brief.

Photography & Production: Marquez Ivan Studio
Client: Jamar Panamá
Project: Christmas Furniture Catalog 2026
Location: Panama